November 10, 2005

BlumbergExcelsior Hires Jim Alimena as Director of Marketing

NEW YORK--(BUSINESS WIRE)--Nov. 10, 2005--Joe Maronna, Executive Vice President of BlumbergExcelsior Inc, has appointed Jim Alimena as Blumberg's new Director of Marketing. Jim will report to Mr. Maronna.

In making the announcement Mr. Maronna said, "Mr. Alimena will assume marketing responsibility for the Blumberg product line including management of the creative process, Internet marketing, development of the corporate marketing plan and budget and overall marketing direction of the business." Blumberg, which sells law office supplies, legal forms, law software, engraved stationery, corporate kits and incorporation services through catalogs, direct sales and its ecommerce site, www.blumberg.com, will use Jim's background in traditional and interactive marketing to develop integrated marketing communications programs using electronic and print media to reach law offices.

Mr. Alimena comes to Blumberg with twenty-five years of business-to-business marketing experience including focusing on interactive marketing during the last nine years. Most recently, Alimena was Vice President Marketing at Glenro Inc. where he was responsible for creating sales opportunities, building brand awareness, managing Glenro's marketing information system, marketing research, advertising and public relations. Jim earned a MBA from Fairleigh Dickinson University where he received the Dean's Award for Academic Excellence.

BlumbergExcelsior Inc. is the nation's premier supplier of law office products and services for improving law office administration and delivery of legal services. The company was founded in 1887 and is a third generation family owned business with branches in New York City and Albany, NY; Arlington and Austin, TX; and Orlando, FL. Blumberg develops law office software and supplies print and online legal forms. The company offers professional graphic design services, engraving and printing for law firms and professionals. Blumberg also offers incorporation services and corporate kits for new corporations, LLCs and LPs.