Using Checklists to Avoid Problems

The deadly crash of a Boeing B-171 during a 1935 test flight gave birth to the use of checklists by pilots, flight attendants, and ground crews. The crash occurred when the aircraft stalled shortly after takeoff. After the crash, an investigation revealed that the pilot failed to release an elevator lock before takeoff making the plane unresponsive to pitch2 control. To prevent future failures, it was suggested that B-17 pilots use a pre-flight checklist to assure that all systems were operational before takeoff.  Checklists have since spread beyond aviation to construction, education, healthcare, and manufacturing. This article provides tips and resources for lawyers who want to use legal checklists to avoid problems. Continue reading “Using Checklists to Avoid Problems”

New Tax Proposal re: Retirement Savings

It seems there are often new tax proposals. In fact, a couple of prior articles this year examined other tax proposals, such as those from Senator Elizabeth Warren (D-MA) and Senator Bernie Sanders (I-VT). But, regardless of their merits, those proposals are not likely to go anywhere given they are opposed by most Republicans.

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Giving Speeches to Get Clients

In the early days of civilization, speechmakers used outdoor forums to communicate ideas and inspire action. In our Internet Age, technology enables speakers to make presentations online, as well as indoors and out. Whichever setting you choose, speeches will help you build your reputation and client base. Read on for speechmaking tips and resources for using speeches to attract new clients and connect with old ones.    
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Writing to Win Clients

About 120 years ago, novelist Emile Zola submitted an article to a Paris daily newspaper about the miscarriage of justice in a criminal case. The article helped win freedom for the accused and lasting recognition for the author.  Lawyers can likewise write articles to gain visibility and win new clients. This article provides writing tips and resources for lawyers who want to write articles to promote their practice.

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Law Firm SEO: How to Improve Your Visibility on Google

Part 3 of a 3 Part Series. Click here for part 2 in series.Law Firm SEO

Welcome back, readers. If you’re just joining us this is the third volume of How to Improve Your Law Firm’s SEO. We started the series by giving the basics requirements for a successful SEO campaign and the importance of Keyword Research and implementation. We followed that up with an in-depth look at On-Page Website Optimizations. Which brings us to our last, but not least, installment: Local SEO and the Importance of Backlinks.

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Law Firm SEO: How to Improve Your Visibility on Google

Part 2 of a 3 Part Series. Click here for part 1 in series.Law Firm SEO

Welcome back, readers. We left off that week discussing the basic foundation for a successful SEO campaign and the importance of keyword research and implementation. Let’s jump right in this week by addressing our second key element: On-Page Website Optimizations. Continue reading “Law Firm SEO: How to Improve Your Visibility on Google”

Law Firm SEO: How to Improve Your Visibility on Google

Part 1 of a 3 Part Series

To ensure you’re getting the maximum ROI from your website, you need to obtain targeted traffic. One of the most cost-effective places to get this traffic from is Google or other search engines. But creating a website doesn’t mean you’ll show up in search results, and if you do in a position that will actually drive traffic. That’s where search engine optimization comes into play. Continue reading “Law Firm SEO: How to Improve Your Visibility on Google”

Using A Logo to Create a Professional Image

Using A Logo to Create a Professional ImageSince the Renaissance, logos have been used to mark products with the identity of their creator. Over the centuries their use grew, and today they have become almost indispensable for the creation of a professional image. Read on for tips and resources to create and use a law firm logo.

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