Welcome back, readers. If you’re just joining us this is the third volume of How to Improve Your Law Firm’s SEO. We started the series by giving the basics requirements for a successful SEO campaign and the importance of Keyword Research and implementation. We followed that up with an in-depth look at On-Page Website Optimizations. Which brings us to our last, but not least, installment: Local SEO and the Importance of Backlinks.
To ensure you’re getting the maximum ROI from your website, you need to obtain targeted traffic. One of the most cost-effective places to get this traffic from is Google or other search engines. But creating a website doesn’t mean you’ll show up in search results, and if you do in a position that will actually drive traffic. That’s where search engine optimization comes into play. Continue reading “Law Firm SEO: How to Improve Your Visibility on Google”
Since the Renaissance, logos have been used to mark products with the identity of their creator. Over the centuries their use grew, and today they have become almost indispensable for the creation of a professional image. Read on for tips and resources to create and use a law firm logo.
Address books have evolved with 50 years of innovation since the invention of the Rolodex in 1956. The early 1980’s brought database software that was followed in the 1990’s by contact management software and personal digital assistants. Development slowed after the bursting of the dot-com bubble in 2000 but quickly recovered with the introduction of smartphones and customizable software in the mid 2000’s. During the past decade, cloud-based services for managing client information have become less expensive, more popular, and easily accessed using mobile devices. The creative use of an address book can improve client relations, boost your reputation, and attract clients.Continue reading “Improving Client Relations with an Address Book”
A Secret Agent may be very important to protecting the nation. Your Agent is just as important for your protection. An Agent is the person who makes financial decisions for you under a Financial Power of Attorney or makes medical decisions for you under a Health Care Power of Attorney. The Agent under your Financial Power of Attorney may act for you when you aren’t able to act for yourself, for example when you lack capacity. This is called a “springing power.” Alternatively, you also could allow your Agent to act for you under the Financial Power of Attorney even when you’re able to act for yourself. This is called an “immediate power.” Continue reading “Selecting an Agent under your Financial Power of Attorney”
A protocol with forms for management of a corporate record book
Objectify important corporate activities required by business corporation statutes, help with audits and avoid piercing of the corporate veil!
A flash drive with suggestions for the ongoing management of your corporation record book with a questionnaire/checklist for annual record book maintenance, 12 pertinent forms and 29 resolutions. A basic set of Microsoft Word and pdf forms that enable you to easily complete and quickly cut and paste the appropriate forms together to create an annual record of actions taken and meetings held by the corporation. Continue reading “NEW Corporate Manager”
As we near the end of 2018 the topic of effective dates is a discussion that comes to mind in relation to the filing of new Corporations and/or new Limited Liability Companies. Your client may have a new business venture and is looking to form a new business entity. Your first inclination may be to deter them from filing this close to the end of the year in order to avoid 2018 taxes, however in many States you can file now, setting forth a future effective date. Continue reading “EFFECTIVE DATES AND NEW CORPORATION/LLC FILINGS”
Savvy lawyers use marketing since reputation and contacts don’t always provide a steady stream of clients,. At its Annual Meeting in August 2018, the American Bar Association boosted marketing by amending its model rules on lawyer advertising to loosen restrictions, recognize technologies, and promote uniformity among states. The amended rules modify the ABA’s 110-year old ban on advertising by lawyers. Read on for a short history of the ABA’s advertising rules, a summary of the ways they have been amended, and a list of resources to help you market your professional services. Continue reading “ABA Modernizes Marketing Rules”